|Winter (l) and Spring (r) full page ads in Luxe|
The conceptual goal was to use the full page in an eye-catching way that would drive curiosity to visit their website. We strived to achieve this by highlighting an unusual crop of an architectural detail in the keyhole of their logo, with a different seasonal background for each corresponding issue in Luxe magazine.
Winter and Spring (running in the current issue) are shown above, and we just finished up summer, which will be a double page spread:
|Summer double page spread in Luxe|